In this post, I wondered when we would see videos in Crowdfunding.

The video above was sent to me by Carolyn Collins of HUB International Northeast, a benefits consultant. Her company sells a health insurance product packaged as a “private exchange,” complementing the government exchanges operated under Obamacare.

In just over two minutes, the video explains:

• What’s wrong with the current health insurance market
• How the private exchange operates
• Why the private exchange is the best of both worlds for employers

Take a look, and ask yourself at the end whether you’d like to know more (you will).

Of course, I’m not trying to sell health insurance. But if a video can explain our crazy health insurance system and offer an alternative in two minutes, then an effective video on equity Crowdfunding should be easy!

Questions? Let me know.